Today, Meghan Sussex launched her highly anticipated wine brand, and as someone deeply passionate about creativity, business strategy, and spiritual alignment, I couldn’t help but notice the brilliance behind it all.
Let’s break it down.
✨ The Strategy Behind Meghan’s Wine Launch
✅ You can only purchase in bundles of 3, 6, or 12 bottles.
This eliminates decision fatigue, increases average order value, and positions her brand as intentional and premium.
✅ Begins shipping July 9th.
This creates anticipation, a sense of exclusivity, and allows time for intentional brand storytelling before delivery begins.
✅ $20 flat-rate shipping in the continental US.
Simplicity wins. Customers don’t like being surprised by shipping fees at checkout. A flat rate removes that friction.
✅ Adult signature required (21+).
This reinforces that her product is a luxury, mature purchase, not an impulse grocery aisle grab.
✅ Limited shipping locations.
Many would see this as a disadvantage, but it’s strategic. It increases exclusivity and curiosity, positioning the brand as refined, not mass-market.
✅ Sold out time and time again.
Why? Because Meghan has learned the power of limited releases, scarcity, and intentional storytelling over simply “selling products.”
💡 The Deeper Lesson: Stop Waiting for Permission
Here’s what I see so often with brilliant women I work with:
They are waiting.
Waiting for the perfect time
Waiting for clarity
Waiting for someone to validate their ideas
But Meghan isn’t waiting for permission. She is building based on what she loves, what aligns with her, and what brings value to her audience.
🌱 Your Business, Your Way
When I started trusting myself again, I realized I had been living a lie – trying to be something I wasn’t to gain approval.
Now, I show up sharing what genuinely excites me, bridging the gap between my offline life and these online streets.
✨ This is why I created my latest workbook:
The Permission to Build – A Soft Truths Workbook for Women Who Are Ready to Trust Themselves Again.
It’s for women who are ready to:
✔️ Stop waiting for clarity and create it through action
✔️ Build something rooted in purpose, not fear
✔️ Take messy first steps toward the life and business they’ve been envisioning in secret
💭 Final Reflection
Imagine if Meghan Sussex had waited until everyone approved of her wine launch idea. Imagine if she had spent years thinking:
“What if people think it’s silly?”
“What if they think I’m doing too much?”
“What if it doesn’t sell out?”
Instead, she moved forward with quiet confidence and strategic intention. And it worked.
✨ My question for you today:
What could you launch if you stopped waiting for permission?
🖤 You already carry everything you need. Start with what’s in your hands today.